An Alley-Oop for Buick


Buick is embracing its sporty side in a new promotional campaign that launched just this week. They're calling it their "Buick Bracket Showdown" and it's a March Madness-inspired tournament that invites people from all over the country to come together and vote for video clips of the best trick shots in head-to-head matchups.

Check out this quick clip featuring five of the sixteen trick shot finalists for a glimpse into what this competition is all about:

Now, you might be wondering to yourself "what does basketball or sweet trick shots have to do with the Buick lineup?" Well, besides being a fun and creative way to engage with their audience, and aside from the fact that the automotive brand has been a corporate partner of the NCAA for the past five years, here at Young Buick GMC, we think the common thread between this championship and the Buick brand at large is all about shattering expectations and truly astounding and surprising audiences.

To check out all of the matchups and vote for your favorites, visit Buick Bracket Showdown. To learn more about all of our available new and used Buick and GMC models in stock at our Layton dealership, visit us at 570 North Main Street.

Categories: News, Video

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